Described by a Scientific American columnist as ‘…one of the most innovative experimental psychologists in the world today’, Richard’s books have sold over 3 million copies worldwide and have been translated into over 20 languages.  Many of Richard’s books explore the science of success and provide practical, evidence-based, techniques that improve people’s personal and professional lives. His latest book, Shoot For The Moon, examines the mindset that took humanity to the Moon and explores how everyone can achieve the impossible. The Luck Factor is based on Richard’s ten-year investigation into exceptionally lucky people , 59 Seconds describes techniques that people can learn in less than a minute, and Night School examines how to get the perfect night’s sleep.