In a ground-breaking psychological experiment, volunteers were shown a 30-second film of people playing basketball and asked to count the number of passes made with the ball. After a few seconds, a man dressed as a gorilla slowly walked through the group. Unbelievably, almost none of the volunteers noticed the gorilla.
The same psychological mechanisms that cause people to miss the gorilla also make them miss unexpected opportunities in their professional and personal lives. This book shows you how you can spot gorillas in your life and what to do when you see one.
Read The Daily Telegraph discuss the gorilla experiment here and watch the famous observation test on YouTube….