My new book, Rip It Up, is based on a psychological idea known as the As If Principle. I recently teamed up with the lovely and talented folk over at Cognitive Media to produce this great clip about the idea.
We also used the clip to run a fun experiment, examining the impact of this type of animation-based video compared to a standard talking head clip. We had 2000 people come online (thanks to everyone who took part), and randomly assigned them to one of two groups. One group watched a clip of me talking about the principle, whilst the other group saw the animation clip.
The results were fascinating and suggest that there is a 15% increase in the retention of information after watching the animation vs the talking head video. There was also an impressive 66% increase in the amount of participants willing to share the animation.