Neil J sent me this really great ad …..

It is a really simple idea beautifully executed…. what do you think?


  1. Not the best ever. Those ad guys have great imaginations. Pretty good though – and the branding was adequate but required one to slog through the whole ad

  2. I like that one, but my favorite ad I’ve seen recently is one for, well… watch the video all the way through, it’s more fun if I don’t tell you what they’re advertising.

  3. That reminds me an awful lot of the BT Broadband advert when it first launched its service in the UK The one with umbrellas, cossack horsemen racing down suburban gardens etc. Wish I could find it on YouTube.

  4. I saw this ad just over a week ago, and I don’t remember what it is selling, Hooray.

    So it isn’t the ‘bestadever’, that was a notice on a board in 1980
    “Force ale, Garden Shed, Candy Liver”

  5. It has been around for a while so Richard is a bit slow off the mark on this one. I didn’t like it because when the shooting started, everyone just stood there covering their ears, rather than running away in mass panic. It rather blunted the impact.

    1. To me that seems like a natural reaction. They’ve pressed this button, and stuff started happening immediately (including a half-naked woman circling them on a motorcycle). I suspect they were half-convinced that it wasn’t real, and half trying to process what was happening. Even the processing alone would delay a panic reaction, by the way — I’ve seen people freeze up in response to unexpected events before. Natural reaction. The immediate rational actions you see on tv (running, screaming) seem a bit unnatural to me.

      The only mass panics I’ve seen have been in situations where people were already tense, half-expecting something to happen, and primed to run (fight or flight response). To process things quickly, it seems you have to already be anticipating them.

    2. Berber, these people looked bemused, not frozen in fear. My bet is that the general response to witnessing someone being shot in the gut would be screaming and running. This went on for so long there was plenty of time to process it involved violence with handguns. It is clear that the spectators regarded it as street theatre, which left me with a ‘so what’ feeling. And as someone else mentioned, I cannot recall now what it was supposed to be advertising, not the mark of a good ad.

    3. Several points:

      a) All the action happened in response to someone pushing a button clearly signposted as “Push to add drama”. That in itself should be a giveaway that what happens next is carefully choreographed entertainment rather than real life.

      b) As the preamble states, it’s a quiet square where nothing really happens. The entire sequence lasted less than 2 minutes.

      c) The handguns only come out at the end, after over a minute of very unlikely events.

      d) The entire sequence was repeated several times throughout the day, as closeups show several different button-pushers. TNT just assembled the best footage from numerous different ‘takes’. So chances are some of the crowd at least were returnees, witnessing it again.

    4. Berber Ann is right. Research has shown that many if not most people freeze when they encounter unfamiliar dangers.

      What is interesting is how even a total fun video like this one arouses all kinds of nitpicking negativity as if fun was just too disconcerting and dangerous to accept without questioning.

    5. Tom, have you ever seen the episode of Derren Brown’s The Experiments where he uses hypnotic triggers to make a member of the public ‘shoot’ Stephen Fry? It’s a fake gun, and a fake injury (tiny explosive charge and blood bag, standard special effect), but it happens during a lecture by Fry and the audience is unaware of the set-up. Lots of people have called ‘fake’ on that one because there’s no running, very little screaming, and mainly just people covering their ears or eyes. Whereas to me, that shows it’s real — if it were fake, people would do what they always do in tv drama, which is run and scream. We’re so used to that response that anything else seems unnatural, when it really isn’t.

      I do agree that people would have seen this as street theatre, though. The idea of watching street theatre is much nicer than the idea of watching a murder. Add to that the button, and yeah, most people will default to ‘it’s not real’.

  6. Talking of adverts, this just reminded me for some reason of having the pleasure when I was a kid of watching the first ever ‘serial advert’ or what ever you call them. It was during the premier of the James Bond film ‘Live and Let Die’ on ITV, probably around 1976-79.
    They showed an ad in the first commercial break. It was an Aborigine with a boomerang, he looked at it then threw it. that was the ad over.
    The next ad break you saw him just stood there looking into the distance for his boomerang.
    And the next one.
    And the next one.
    This carried on throughout every ad break during the film and you kept wondering what the hell was going on, this Aborigine just staring into space.

    Then, the last advert came. The boomerang hit him on the back of the head. Quality. That’s when it finally showed you what it was for.


    1. There you go, you remember that after over thirty years. For all the hoopla I bet you won’t remember this one after a week.

  7. Inventive, logistically must have been staged – so dubious about the ‘victims’. Not sure what message fighting an ambulance man gives, but I doubt that’ll be mulled over. Glad they fitted an aimless girl in lingerie in – it is TV after all. Your moonwalking bear was the best ad ever Richard, you know that!

  8. Amusing, inventive, I’m passing it on. Critics gonna critique; haters gonna hate. But that doesn’t change the fact that this was fun.

  9. That advert is AMAZING!! I wish things like that happened where I live – life would be so much more exciting! 🙂

  10. I would love to have that played out just for me because I pressed the button, I would feel so special!

    1. Me too. I much preferred this ad to the one featured in this blog post. Such a nicer ad…And actually makes you remember the product too.

    2. The various reactions there tickle me – particularly the girl who makes a start at moving in, but is persuaded not to by her boyfriend and the girl who doesn’t react but immediately climbs the stairs.

  11. Now this is just dumb…Kind of like a “why don’t we just throw in everything but the kitchen sink and hope people remember our message at the end”…So obviously staged…Imagine the costs and planning and permissions it took to do this…and all for naught…I found this to be completely over the top and off-putting. If I was one of those people in that street, I would not want to buy their product after being scared out of my wits and bombarded with overhyped, unrealistic melodrama.

    1. Sir, what is at fault here is your confidence level and not the ad. Very sorry you are such a nervous person, but hope you will be restored to equanimity soon. Otherwise no one else will be able to have any fun around you.

  12. Do you know how I avoid duplicate iCal alerts? (Apple support does not, so far…) I think b/c of iCloud calendar sharing in between my husband and that i, I’m getting two alerts for every event on the iMac and on the iPhone. all the things is up to date and i have a new MacBook Pro and the new iPhone 4s.

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